• Typography is not merely the process of arranging font on a page. It is a living creature; it feels joy in an exclamation point, takes deep sighs at periods, grabs consciousness with each bold strike and begs for un­derstanding in the space between every italic. It has in tricate rhythm and harmony, staccato para graphs and legato headers that blend into a melody of enlightened web de sign. Typography is an art as much as it is an essential de sign process, and it is one that is best understood by focusing on the contrast between textual elements in a given design.