Ty pog ra phy is not merely the process of ar rang ing font on a page. It is a liv ing crea ture; it feels joy in an ex cla ma tion point, takes deep sighs at pe ri ods, grabs con scious ness with each bold strike and begs for under stand ing in the space be tween every italic. It has in tri cate rhythm and har mony, stac cato para graphs and legato head ers that blend into a melody of en light ened web de sign. Ty pog ra phy is an art as much as it is an es sen tial de sign process, and it is one that is best un der stood by fo cus ing on the con trast be tween tex tual el e ments in a given de sign.
Posted on June 25, 2011 by Jonathan